Science and (Social) Media for Societal Impact

Unfortunately this course has been postponed (date to be decided). More information will be made available shortly, via this website and the AESIS Newsletter.

As a key component to advancing impact, science communication plays an integral role in making sure relevant stakeholders in society are being informed of and involved in research. It is clear that scholarly knowledge, no longer to be kept under lock and key in the ivory tower of academia, can greatly benefit society when shared with the relevant audience, through the appropriate channels, and in a manner that resonates with the recipient of the information. Beyond this one-way dissemination of information, communication initiatives now also emphasize focusing on bi-directional engagement, where academics should seek to understand and differentiate the needs of diverse stakeholder groups, and to take part in dialogue, exchanges, and learn from societal groups outside of academia, as well as from academics outside of one’s own field.

With these considerations in mind, and to help researchers and other science communicators navigate the evolving landscape of science communication, AESIS is proud to launch our new workshop on Science and (Social) Media for Impact.Featuring science communication and engagement experts, and taught in an interactive manner, this online workshop will foster discussions and provide insights on the following topics:

• What can you achieve and how can you benefit through media usage?
• The role of social and traditional media in science;
• How do you develop a media strategy to fit your audience, platform, and objective?
• How can you communicate your research so that it resonates with your audience?
• What are the aspects to consider before committing to a social media platform?

Target groups:

• Researchers from academia and industry
• Medical professionals, engineers, science journalists and other professionals interested and involved in communicating science to society