Science communication is growing in importance to many universities and other research institutions, and it could play an increasingly important role in achieving societal impact of science. Because in order to generate more effective impact, it is important to consider how science is communicated, how it is perceived, whether the right research reaches the relevant audience, if the message is understood and whether it is trusted. These are all factors which determine the success of the impact of science on society.
Society can benefit from innovative and well-substantiated methods for mission-oriented communication of science, covering a number of impact-pathways: through government (evidence informed policy making), through business (science marketing) or through media (science broadcasting), to name a few. With all these possible pathways and target groups, it is of utmost importance to learn and understand how to communicate scientific knowledge to non-scientific audiences in a way that is meaningful to them. For example, understanding the “value proposition” of your science to industrial partners is key to maximising your institution’s innovation potential. It is also of great significance that research is translated and not misinterpreted by users, the latter often taking place when certain data or knowledge is perceived to support the goals of an organisation or party.
One of the increasingly developing approaches in the past few years is public engagement, with the goal of connecting the broader public with science through reciprocal approaches and using new communication methods often provided by social media. Especially with the growing “Open Science” movement, which offers a new way for disseminating science to the broader public, multiple additional roads are paved to sustain the transfer of scientific knowledge to society. This leads to new positions and professions coming into existence to organise these processes: from librarians taking up new roles, to impact professionals exploring the best approaches to create new partnerships through dissemination strategies.
Although the relevance seems undisputable, communicating science is not per definition part of a routine in the academic world, and it usually lacks a programme and structure. Therefore AESIS brings together professionals and stakeholders in the field of impact and science communication, in order to support the development of the new goals, professions and tasks in the interface between science and society. For three days we will offer knowledge from experts in the field and interactive discussions with peers on topics such as
Research managers, Communication strategists,
Librarians, Science funders, Policy makers, Press officers
And other professionals involved in science communication
and impact of science
Terms & costs Register